VW has had a bit of problem selling the Beetle to male customers and despite launching a New Beetle specifically targeted at guys, was not p...
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VW has had a bit of problem selling the Beetle to male customers and despite launching a New Beetle specifically targeted at guys, was not p...
This is the third in a series of guest posts by Mike Smitka's students, drawn from the Economics 244 course blog. ...marketing has cha...
This is the second in a series of guest posts by Mike Smitka's students, drawn from the Economics 244 course blog. ... it's to sel...